Email marketing has been around for a long time and is part of the digital marketing playbook. It’s still the preferred communication channel for many individuals across countries and industries. And it’s relatively easy to measure the success of email campaigns which means you can quickly evaluate and optimize your campaigns. But make sure you […]
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Demand Generation vs. Lead Generation It always amazes me how many terms, abbreviations, and letter combinations there are for different things. When I first started at Gartner, I remember feeling like people were talking in a foreign language. Most people were talking in what seemed to be some sort of secret code. Sometimes the same
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Right now, almost every industry is affected by budget constraints. Organizations, small and large, are looking for ways to be more effective with their marketing campaigns.
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