Insights, tips, and stuff

Email marketing has been around for a long time and is part of the digital marketing playbook. It’s still the preferred communication channel for many individuals across countries and industries. And...

Organize your ideas to achieve results How do you ensure your marketing idea, project, or campaign is successful? How do you ensure you are not creating something which will be obsolete in a month, a...

Demand Generation vs. Lead Generation It always amazes me how many terms, abbreviations, and letter combinations there are for different things. When I first started at Gartner, I remember feeling...

First impression What is the first thing you do when you want to check out a company you have just heard of? That’s right – you go to their website and social media accounts to see what they do...

Right now, almost every industry is affected by budget constraints. Organizations, small and large, are looking for ways to be more effective with their marketing campaigns...

There is still a great deal of uncertainty in the business world today, as companies and organizations are finding new ways to work – both internally as well as with their clients, prospects, and...

We’re living in a digital world and many decisions are taken by looking at data points from a host of sources. This is true for all industries, including sports. In golf, the player who takes the...