Email marketing has been around for a long time and is part of the digital marketing playbook. It’s still the preferred communication channel for many individuals across countries and industries. And it’s relatively easy to measure the success of email campaigns which means you can quickly evaluate and optimize your campaigns. But make sure you […]
10 Email Marketing Tips Read More »
Organize your ideas to achieve results How do you ensure your marketing idea, project, or campaign is successful? How do you ensure you are not creating something which will be obsolete in a month, a quarter, or a year? During my career, I’ve worked in corporate organizations, start-ups and had my own company. Sometimes we’ve
Demand Generation vs. Lead Generation It always amazes me how many terms, abbreviations, and letter combinations there are for different things. When I first started at Gartner, I remember feeling like people were talking in a foreign language. Most people were talking in what seemed to be some sort of secret code. Sometimes the same
What is demand generation? Read More »
First impression What is the first thing you do when you want to check out a company you have just heard of? That’s right – you go to their website and social media accounts to see what they do and who’s behind the company. Today, a website is so much more than just a place
Is your website driving growth? Read More »
Right now, almost every industry is affected by budget constraints. Organizations, small and large, are looking for ways to be more effective with their marketing campaigns.
Engage with your contacts Read More »
There is still a great deal of uncertainty in the business world today, as companies and organizations are finding new ways to work – both internally as well as with their clients, prospects, and suppliers. There is little doubt, flexibility and patience are key ingredients for organizations wanting to continue to grow. Here we take
Five focus areas for organizations Read More »
We’re living in a digital world and many decisions are taken by looking at data points from a host of sources. This is true for all industries, including sports. In golf, the player who takes the least strokes takes home the trophy. If a player is not performing and missing cuts, his or her team
What gets measured gets improved Read More »
