Introduction In the rapidly evolving digital business landscape, the term “growth hacking” has gained significant attention. But what exactly is growth hacking? How does it work? And why is it crucial for organizations to embrace this mindset? In this blog post, we will explore the essence of growth hacking, delve into its implementation strategies, and […]
Account-Based Marketing (ABM) has emerged as a strategic approach that enables organizations to focus their marketing efforts on specific target accounts rather than broad-based campaigns. By tailoring marketing activities to individual accounts, ABM offers a highly personalized and targeted approach that can yield impressive results. In this post, we will explore the reasons why organizations
What is Account Based Marketing? Read More »
Google Ads, formerly Google AdWords, is an advertising platform allowing businesses to display ads on Google’s search engine results pages (SERPs) and other Google-owned properties, such as YouTube and Gmail. Google Ads is a pay-per-click (PPC) advertising system, meaning that businesses only pay when someone clicks on their ad. In this blog post, we will
The basics of Google Ads Read More »
LinkedIn is the largest professional networking site in the world, with more than 740 million members in over 200 countries. It is a platform where professionals and businesses can connect, share information, and build relationships. LinkedIn Ads is an advertising platform that allows businesses to promote their products or services to a highly targeted audience
Why you should advertise on LinkedIn Read More »
Product-led growth (PLG) is a customer acquisition strategy that is becoming increasingly popular among B2B SaaS companies. Rather than relying on salespeople to sell a product, PLG is centered around the product itself, with the aim of creating a seamless user experience that encourages adoption, usage, and, eventually, expansion of the product. In this blog
What is Product-Led Growth? Read More »
Making the connection between business and sport There was a post on LinkedIn recently that caught my attention. It was by George Brontén, CEO of the Swedish SaaS company, Membrain (a great CRM tool by the way). In his post, he made comparisons between sales effectiveness and golf, and specifically what metrics to improve. I
Seven tips to improve your golf game Read More »
My career started more than 20 years ago. During this time, I’ve worked for large international corporations as well as start-ups and scale-ups. The one thing they all have in common is, all were on a constant transformational program. Or at least that’s how it felt. And making changes and adapting to new situations is
Digital Transformation is NOT about technology Read More »
Today, social media is an important marketing channel to make use of, no matter which industry you’re in or the size of your company. Here we give you five tips for social media which will help you get started. It’s not unusual to hear organizations claim that social media is for the younger generations only.
Five tips for social media Read More »
DIGITAL MARKETING AND WHAT IT MEANS Digital marketing means different things to different individuals. Some see digital marketing as sending emails, posting stuff on social media, and hosting webinars. For others, digital marketing is about analytics, Search Engine Optimization, and what platforms you are using. Digital marketing is a broad term. Over the last two
What is digital marketing? Read More »
Email marketing has been around for a long time and is part of the digital marketing playbook. It’s still the preferred communication channel for many individuals across countries and industries. And it’s relatively easy to measure the success of email campaigns which means you can quickly evaluate and optimize your campaigns. But make sure you
10 Email Marketing Tips Read More »
