Jonas, Author at Think BIG | Start Small

The ultimate guide to digital marketing: strategies, channels, and metrics

Introduction In today’s digital-first world, having a strong online presence is no longer optional for businesses—it’s essential. Digital marketing encompasses all marketing efforts that use electronic devices or the internet to connect with current and prospective customers. This comprehensive guide will walk you through the fundamentals of digital marketing, explore the most effective channels and […]

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Growth hacking

Growth / Jonas

Introduction In the rapidly evolving digital business landscape, the term “growth hacking” has gained significant attention. But what exactly is growth hacking? How does it work? And why is it crucial for organizations to embrace this mindset? In this blog post, we will explore the essence of growth hacking, delve into its implementation strategies, and

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What is Account Based Marketing?

Growth / Jonas

Account-Based Marketing (ABM) has emerged as a strategic approach that enables organizations to focus their marketing efforts on specific target accounts rather than broad-based campaigns. By tailoring marketing activities to individual accounts, ABM offers a highly personalized and targeted approach that can yield impressive results. In this post, we will explore the reasons why organizations

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The basics of Google Ads

Paid Ads / Jonas

Google Ads, formerly Google AdWords, is an advertising platform allowing businesses to display ads on Google’s search engine results pages (SERPs) and other Google-owned properties, such as YouTube and Gmail. Google Ads is a pay-per-click (PPC) advertising system, meaning that businesses only pay when someone clicks on their ad. In this blog post, we will

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Why you should advertise on LinkedIn

Paid Ads / Jonas

LinkedIn is the largest professional networking site in the world, with more than 740 million members in over 200 countries. It is a platform where professionals and businesses can connect, share information, and build relationships. LinkedIn Ads is an advertising platform that allows businesses to promote their products or services to a highly targeted audience

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What is Product-Led Growth?

Growth / Jonas

Product-led growth (PLG) is a customer acquisition strategy that is becoming increasingly popular among B2B SaaS companies. Rather than relying on salespeople to sell a product, PLG is centered around the product itself, with the aim of creating a seamless user experience that encourages adoption, usage, and, eventually, expansion of the product. In this blog

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Seven tips to improve your golf game

Golf / Jonas

Making the connection between business and sport There was a post on LinkedIn recently that caught my attention. It was by George Brontén, CEO of the Swedish SaaS company, Membrain (a great CRM tool by the way). In his post, he made comparisons between sales effectiveness and golf, and specifically what metrics to improve. I

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Digital Transformation is NOT about technology

Digital Transformation / Jonas

My career started more than 20 years ago. During this time, I’ve worked for large international corporations as well as start-ups and scale-ups. The one thing they all have in common is, all were on a constant transformational program. Or at least that’s how it felt. And making changes and adapting to new situations is

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What is digital marketing?

Marketing / Jonas

DIGITAL MARKETING AND WHAT IT MEANS Digital marketing means different things to different individuals. Some see digital marketing as sending emails, posting stuff on social media, and hosting webinars. For others, digital marketing is about analytics, Search Engine Optimization, and what platforms you are using. Digital marketing is a broad term. Over the last two

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