Insights, tips, and stuff

Introduction In the rapidly evolving digital business landscape, the term “growth hacking” has gained significant attention. But what exactly is growth hacking? How does it work? And why is it crucial...

Account-Based Marketing (ABM) has emerged as a strategic approach that enables organizations to focus their marketing efforts on specific target accounts rather than broad-based campaigns. By...

Google Ads, formerly Google AdWords, is an advertising platform allowing businesses to display ads on Google’s search engine results pages (SERPs) and other Google-owned properties, such as YouTube...

LinkedIn is the largest professional networking site in the world, with more than 740 million members in over 200 countries. It is a platform where professionals and businesses can connect, share...

Product-led growth (PLG) is a customer acquisition strategy that is becoming increasingly popular among B2B SaaS companies. Rather than relying on salespeople to sell a product, PLG is centered around...

Making the connection between business and sport There was a post on LinkedIn recently that caught my attention. It was by George Brontén, CEO of the Swedish SaaS company, Membrain (a great CRM tool...

My career started more than 20 years ago. During this time, I’ve worked for large international corporations as well as start-ups and scale-ups. The one thing they all have in common is, all were on a...

Today, social media is an important marketing channel to make use of, no matter which industry you’re in or the size of your company. Here we give you five tips for social media which will help...

DIGITAL MARKETING AND WHAT IT MEANS  Digital marketing means different things to different individuals. Some see digital marketing as sending emails, posting stuff on social media, and hosting...